It's such a powerful revelation, The New York Post had to bury it in its gossip page where it pushed aside the latest on Pharell and Mick Jagger's daughter. While the blurb itself is larded with legalistic caveats, the headline says it all: CONSPIRACY THEORY: KERRY 'TIE' TO OSWALD.

Conspiracy theorists are buzzing about John Kerry's connection to Lee Harvey Oswald and the JFK assassina tion. While no one in the lunatic fringe has gone so far as to suggest Kerry helped kill Kennedy - yet - they make much of the fact that a cousin of Kerry's, Michael Paine, was a close friend of Oswald who frequently had the assassin as a house guest.

Whoa. Do you really want to play this game, Page Six? Crumple up that tin-foil hat before someone reminds you that "conspiracy theorists" have been "buzzing" for years that John Hinckley's brother, Scott, was allegedly scheduled to have dinner with Bush's brother, Neil, the night John shot Reagan in 1981!

If we are to believe these shoddily-designed websites from people with even shoddier worldviews, the Bushes and the Hinckleys were supposedly best friends forever! (Imagine the barbecues at the Bushes: Hinckleys, Saudis, the Oak Ridge Boys: "Pass me another Coors Light, Poppy. More Ribs? You know it!")

Some dude even went so far as to tie Hinckley's attempt on Reagan with Kennedy's assassination by claiming that Reagan was "shot from the Bushy knoll"!

Wow. See how fucking stupid I sound saying this stuff? Elevating these wackadoos to even the most carefully vetted legitimacy, lowers a writer to, well, a fucking idiot.

Let's all learn from the recent obituaries for Kennedy Press Secretary Pierre Salinger, whose otherwise impeccable career in public service was marred by his late life promotion of a conspiracy theory he'd learned on the internet—that TWA Flight 800 was shot down by a missile.

If the foolish promotion of an unfounded conspiracy can cling like the smell of shit to a smart man with integrity, what do you think it could do to the writers of a gossip column for a ridiculous, unprofitable newspaper?

Nothin'. You're probably right.