August 9, 2004
A Berg type film

berg_fridaynight.jpg
Friday Night Lights

berg_collateral.jpg
Collateral

Witness an emerging trend in Hollywood marketing: if your film in some way involves Peter Berg (perhaps best known as the actor-turned-Very Bad Director of Very Bad Things), we can be sure that the trailer's typographic design will feature a simple sans-serif font (in the vein of Helvetica Neue) partially obscured by blurry type in the background.

We'll wait to see Berg's imaginatively-titled Hip-Hop Cops in 2005 to see if the trailer adheres to the Good 'n Berg (Style) Bible.

Posted in a Shallow fashion.

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