low culture: Look out, Sasha Frere-Jones and Simon Reynolds...here comes Victoria Murphy of <i>Forbes Magazine</i>

July 20, 2004

Look out, Sasha Frere-Jones and Simon Reynolds...here comes Victoria Murphy of Forbes Magazine

Following in the wake of the "controversy" surrounding Jadakiss' provocative lyrics ("Why did Bush knock down the towers?") in his hit single, "Why?", Fox News' irascible hip-hop maestro Bill O'Reilly invited Forbes Magazine's senior reporter Victoria Murphy on to his Monday, July 19, 2004 edition of the O'Reilly Factor to discuss a tangentially-related matter, Microsoft's usage of the rapper in an X-Box promotion.

But when you're a 23-year-old reporter, why confine yourself to talking about boring, adult-oriented things like "marketing initiatives" and "public relations controversies" when you can wax rhapsodic on pop music and its performers?

MURPHY: This rapper's probably a one-hit wonder anyway, and it turns out it probably wasn't such a smart decision, but Microsoft is a smart company and what they want to do is sell more software, not promote some rapper's political ideas...
O'REILLY: Yeah, I mean we understand what their marketing is, to get kids to play this X-Box with Jadakiss, but you know, July 5th, Jadakiss is arrested in Fayetteville, North Carolina, for, uh...

MURPHY: Right, but that's what rappers do right, they get arrested?

O'REILLY: Yeah, I guess that's what they do...

RELATED: One random fan's Amazon selection of Jadakiss and the LOX's various platinum- and gold-selling records.

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