May 18, 2004
"Cannes-Do" Marketing

manchurian_silence.gif

In preparation for the film's July release date, Paramount has begun to reveal its marketing materials for Jonathan Demme's upcoming "The Manchurian Candidate", which is, of course, an oh-so-necessary remake of the John Frankenheimer-directed Cold War original.

Their campaign includes the release of teaser ads for the film appearing at the currently-in-progress 2004 Cannes Film Festival, as shown here and re-created above.

Advertising for a summer blockbuster at the Cannes Film Festival, alongside what was once ostensibly a gathering for artsy films...something seemed very "off" about this particular marketing ploy, until we stumbled upon the solution, below.

manchurian_agronomist.gif

Posted in a Shallow fashion.

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