low culture: Frankly, baffling

April 13, 2004

Frankly, baffling

From "Rage Inside the Machine: MTV News star Gideon Yago incites young voters" by Joy Press, in the April 13, 2004 issue of the Village Voice:

"Suddenly I was reading Tom Wolfe, Joan Didion, Jack Kerouac, H.L. Mencken�all these writers who saw America as half monster, half angel."
When asked if he's able to put any of those influences into his current job, Yago shrugs. "I try to. But I work for MTV; I know what our role is. We're doing Civics 101." He says his own taste runs more toward cultural critics like Baffler editor Thomas Frank, and claims that The Baffler's 1997 book Commodify Your Dissent "was a big reason I went to work at MTV in the first place."

Incidentally, Carson Daly's favorite book was "Boob Jubilee", at least until he tried to read it.

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