We got ideas
From Ad Age, Feb. 10, 2004:
OLD NAVY OPENS REVIEW FOR $130 MILLION ACCOUNT
First Time Gap Unit Seeks Outside Agency for Creative
"NEW YORK (AdAge.com) Gap Inc.'s Old Navy unit has opened a search for its first-ever advertising agency to handle creative duties..."
Here are some whiteboard ideas you can have for free. The good stuff's gonna cost you at least $100 million:
° Made For Kids, By Kids!
° Cheap Clothes For Your Cheap Ass!
° Stylish, in a your dad-on-the-weekend sorta way.
° You were walking by, you need some sockswhoa, those pants are only $16!
° Every Girl Needs Ten Pairs of Flip-Flops!
° Hey Sailor, were those jeans on sale?
° We defy you not to buy this shirt in three colors: Dude, it's five fucking bucks!
° Perfect Last Minute Gifts For the Whole Family!
° Need One of those Ponchos in a Bag? You are in luck, my friend.
° We won't tell anyone you buy all your clothes here, cross our hearts.