February 19, 2004
Nailing the Marketing Plan
"Replicas of the nails used to hang Jesus on the cross have become the red-hot official merchandise linked to Mel Gibson's controversial new movie,The Passion of the Christ." 'JESUS' NAIL SALE, by William Neuman, The New York Post, Feb. 19, 2004 Anyone remember the old Bill Hicks routine about how pissed off Jesus would be if He came back and saw all His followers wearing crucifixes? Like He wants to see one of those ever again. This is probably the worst movie tie-in since the official Exorcist crucifixes or the Elephant Man pillowcases. [Photo courtesy of The New York Post]
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